57. Expert insight into Generation Z and how to earn their business

With Dr. Corey Seemiller

They'd rather put money in savings than see a concert.

They expect brands to share their worldviews.

They will forgive mistakes, but NOT inauthenticity.

These are just a few of the broad generalizations that Dr. Corey Seemiller has found in her studies of Gen Z.

Meet our guest

A professor and researcher at Wright State University, her insights have been featured in NPR, The New York Times, and Time Magazine, and she has published numerous works, including the acclaimed books Generation Z Goes to College and Generation Z Leads. In the global Gen Z study she led, Dr. Seemiller and her team engaged over 30,000 participants from 81 countries, making it one of the largest studies on this demographic.

Typically defined as those who were born between 1995-2010, these young people aged 15-30 constitute a growing percentage of consumer spending. And, as Gen Z comes of age, small businesses must tailor their marketing and branding to court this demographic.

In this episode

What are the core values and beliefs that define Gen Z?
How does technology impact Gen Z’s interactions with brands?
How can small businesses create memorable interactions that foster loyalty?
How should brands approach issues that are important to Gen Z?
How will Gen Z evolve as consumers in the years ahead?

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