6. Marketing efforts to convert and increase your patient volume

With Mike Shoun

You may have the best practice in town, but without a proper marketing strategy, your business may not grow to the levels you envisioned. After all, your practice is a business, and like any business, you have to get word of your services out to your existing and prospective patients. That's why a smart marketing strategy must be a part of your path to ownership.

Meet our guest

Strategic communications might not be every doctor's strong suit, so that's why Mike Shoun is here to give a crash course on how to successfully market your healthcare practice. As President and CEO of Affordable Image Marketing Agency, Mike knows how to answer the most pressing questions about how to start building a strategy to convert and increase your patient volume.

In this episode

Why you should (and must) market your practice
Which tactics are most effective, from tried-and-true direct mail, to new and innovative digital efforts
How to cater to specific demographics based on the type of practice you have or are building
How marketing to prospective patients differs from marketing to existing patients (and why both are important)
What practice owners should expect to pay for marketing and what they should plan to budget for ongoing campaigns
Have marketing ideas you dream of implementing on a practice all your own? Visit getprovide.com.

All opinions expressed by the Provide employee participant are solely their current opinions and do not reflect the opinions of Provide, its affiliates, or Fifth Third Bank. The Provide employee participant’s opinions are based on information they consider reliable, but neither Provide, its affiliates, nor Fifth Third Bank warrant its completeness or accuracy and should not be relied upon as such. This content is for informational purposes and does not constitute the rendering of legal, accounting, tax, or investment advice, or other professional services by neither Provide, its affiliates, or Fifth Third Bank. Please consult with appropriate professionals related to your individual circumstances.